Swimmer Ryan Lochte Holograms 2012 London Olympics Breaking News

         

Swimmer Ryan Lochte Holograms 2012 London Olympics Breaking News

Swimmer Ryan Lochte Holograms 2012 London Olympics Breaking News


SBARTSTV Rare Global Breaking News Video London 2012 Olympics Breaking News Ryan Lochte Giant Projections and Holograms Light up Boston GO TEAM USA. On Friday, July 27, just as millions of Americans watched the Opening Ceremony of the London 2012 Olympic Games, Procter & Gamble and its brand Gillette staged an unforgettable event to wish Team USA a great start to The Olympics.

The event was a spectacle of light and technology featuring nearly 60-foot holograms of Team USA athletes Ryan Lochte diving into historic Boston Harbor and Tyson Gay racing toward victory. As part of Gillette's global 'Get Started' campaign, the event was the finale of a series of Team USA projections that popped up in areas throughout Boston.