I just came across with this project done in 2010:
"Matthew Cooper and Johnny Kelly were commissioned by agency Soon In Tokyo to create 56 animated gifs for a new campaign advertising the Barcelona-based design college Elisava. Using these 56 animations, the agency created an interactive website, where visitors can add their own gifs to the website by either uploading their own files or creating a gif using their webcam."
I loved most of the animations I saw but unfortunately only few are available and the site is not working as originally projected. I wanted to see all of them.
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